Freeport Braintree shows shoppers who is Boss

Realm welcomes new sportswear concept store for Boss Green, Boss Orange and Hugo.

The German Fashion brand will open a 270 -square-metre store in Freeport Braintree Designer Outlet this September. The new store will showcase the next sportswear generation outlet concept which features bespoke modular units to house the BOSS GREEN, BOSS ORANGE and HUGO menswear collections including accessories.

Braintree has seen the addition of 8 new brands already this year and has an impressive mix including brands such as Hollister, Barbour, Molton Brown, and Lacoste.

Christine Grace, Leasing Director said, “We are delighted to welcome Hugo Boss into the Realm portfolio.  Their presence will further strengthen the appeal of Freeport Braintree to our visitors”.