Realm scoops a Purple Apple award
Awarded to those demonstrating the very best marketing initiatives directed at a business and wider corporate audience,as opposed to consumers, this category aimed to recognise and reward innovative and creative B2B marketing initiatives which achieve the greatest return on investment for landlords, supporting their corporate strategies through targeted and tailored activity.
Realm achieved this award by fusing the in-house disciplines of development, leasing, marketing and research to build a compelling communication campaign and create interest for the redevelopment. The outlet level openeing on level 3 of the scheme in June 2017 and has subsequently attracting significant interest and tenancies from full price, f&B and outlet occupiers.
An impactful trade PR campaign also ensured the investment and trade publications covered the redevelopment which in turn boosted occupier interest.