London Designer Outlet (LDO) in Wembley Park has achieved 21 consecutive quarters of revenue growth. Total revenue increased by two per cent and footfall by eight per cent year-on-year over the Christmas trading period.
Sports brands has grown by 9.5 per cent year-on-year, and footwear climbed by 14 per cent. The growth at LDO is attributed its growth to customer service and year-round discounts
LDO centre manager Sue Shepherd said;
“Despite the well documented pressures across the retail and casual dining sectors, outlet centres continue to appeal to our guests demonstrating strong growth in what was otherwise a very challenging commercial landscape.”
“Whether from the UK or those visiting the UK from further away, footfall remained strong, whereas many full-priced stores had to resort to pre-Christmas sales.”
“By focusing on added value services like free home delivery and providing a great guest experience, we have been able to exceed expectations at Christmas once again.”